Aoiffe joined Murray at the beginning of 2020 with a single-minded goal to build Ireland’s newest and most progressive creative marketing agency, from the inside out. After a year of in-depth research, analysis and process development, Aoiffe led the team on a journey of cultural reawakening, as the metamorphosis from Murray Creative to Sweartaker slowly took hold. Sweartaker consists of a creative studio, covering everything from print + digital design, content creation, copywriting and branding; and a communications house, which looks after integrated public relations, social media, brand + social strategy and influence + advocacy.
In addition to supporting the team with ongoing client work, Aoiffe holds key responsibilities for the operational management and business development at Sweartaker. Her experience means she has a lot to share in the areas of brand strategy + planning, creative direction consumer/sports/entertainment/lifestyle PR, high-level event production + management, as well as social media and artist negotiation + management.
Aoiffe has over 15 years brand experience working in a variety of positions both in house, and in agencies. Over the years, she has led some of Ireland’s most successful PR and ATL campaigns for brands such as Three, Budweiser, Captain Morgan, 7Up Free, Doritos, Boots, AIB, Sure, LYNX, Ben & Jerry’s, innocent, HEINEKEN Ireland, Heineken International and Orchard Thieves Cider.
